Meet Brian Lau—a designer in New York City with strong typography skills and seven years of advertising, marketing, and design experience. He uses his mastery of digital technologies like APIs and JavaScript to bring his bold and playful designs to life.

The Laws of Simplicity—Booklet Design

The Laws of Simplicity, written by designer and technologist John Maeda, outlines ten laws to achieve simplicity relating to business, design, technology and everyday life. For this booklet, I utilized highly contrasted scale and typefaces to bring focus on the ten key words and numbers, employing an adjustable design system on a simple accordion fold to convey the idea of achieving complex needs via simplicity.